client
40 Strong
Services
brand design, web design & development, brand enhancement
40 Strong is an 8-week journey to unstoppable confidence and health geared towards women over 40. Going beyond other work programs, 40 Strong offers a holistic approach, offering community support, diet recommendations and 1:1 support to keep women on track every step of the way.
The ask
Brittany Bijan is the architect behind 40 Strong and wanted a brand and website that would feel vintage in a modern way. She wanted to evoke an 80s workout vibe but in a clean modern aesthetic.
The Approach
The unique request inspired me to seek out inspiration in many forms, and I found a vintage photo promoting a video workout program that felt right on point. I selected high-contrast colors and typography that feel distinct yet remain closely aligned with the parent brand, Brittany Bijan Wellness.
The site worked as an extension of the brand, a backdrop for the beautiful brand imagery and an inspirational hub for the next class of program cohorts.
The Result
The result is a cohesive, vintage-inspired brand and digital platform that effectively captures the unique “80s workout” energy while maintaining a clean, modern aesthetic. By developing a comprehensive ecosystem that spans the website, printed rack cards, and social media assets. The project successfully elevates the 40 Strong mission of holistic health, community, and unstoppable confidence. The new digital infrastructure, featuring streamlined application flows and clear calls to action, has successfully transformed the client’s outreach, enabling her to efficiently manage group cohorts and 1:1 coaching inquiries while fostering a supportive, engaging community for women over 40.
