client
377 Builders
Services
brand enhancement
General contractor 377 Builders, LLC operates in western Massachusetts’ Berkshires. Their focus is on sustainable residential construction as well as custom cabinetry. Aside from their beautiful craftsmanship, they pride themselves on collaborating with high end interior designers and are committed to quality craftsmanship.
The ask
The team being the cabinetry shop at 377 builders got the opportunity to showcase a piece of their work in a high end local shop and wanted some printed collateral to accompany the piece. With a wealth of high quality photographs, they wanted to create a photo book of past work to use as a show piece in client meetings and a leave behind to attract new customers. They also wanted a rack card to give prospective customers something to take with them.
The Approach
In order to convey the high end feel of the work, I wanted to design a rack card and portfolio book that would feel luxurious but clean. Utilizing beautiful photography in unique and interesting layouts, I showcased projects and pieces, but also kept the viewer interested to discover more.
The Result
The result is a 80+ page portfolio that the builders can take to client meetings as a proof of expertise and source of inspiration, along with a leave behind for attracting new clients at a local interiors shop. The team loved the design so much, they had to order more books a few months after the first batch.
“Katie was instrumental in me FINALLY completing my business rack cards & portfolio book both of which had been on my to do list for years. She was always helpful with answers and suggestions and extremely prompt in turning around provided info/language/photos into completed products ready for viewing and approval. Without her guidance my vision would have never become reality.”
– Tucker Gillooly
377 Builders Cabinet & Millwork Division
