A Settled Mind
A Settled Mind
Web Build | Brand Collateral
Kristi Tower was on the brink of jump-starting her career coaching business, A Settled Mind when we first discussed this project. She had plans for an e-book that she wanted to sell through the site in addition to her coaching services, and she wanted to provide some free resources in order to draw in new clients. The result was a well-rounded site that invites clients in to get to know Kristi and what they can expect from working with her.
Opting to forgo branding services, Kristi and I worked together to establish a direction for the site that would embody her brand as she worked to establish its roots. We used some softer pinks and yellows as the primary colors and a darker teal to convey a sense of professionalism throughout the site.
Because her business works to act as a guide for people looking to shake up their careers and find their passion in life we wanted the main flow of the site to reflect that. When you’re on the site you feel a sense of calm that draws you in, but you also get everything you need. Kristi worked to build content that would make it very clear to her clients what they would get out of working with her.
We’re both so happy with the end result and I can’t wait to see where she takes her business.
“Katie was a JOY to work with!
I came to her with a new business idea and barely a general concept of what I wanted for my site. She was so helpful and patient from the very beginning, walking me through each step of putting together exactly how I wanted to represent my new business. She has a great design eye, was always very responsive and was extremely easy to work with. When I had feedback, she was very receptive and always came up with creative solutions to my requests. I LOVE my new website and feel so great starting my business with such a wonderful foundation!”