client
Renewable Guard
Services
brand strategy, wordpress web design & development, brand enhancement
Renewable Guard offers concierge insurance services to the renewable energy sector. With their bespoke insurance services, they help forward-thinking renewable energy developers take a proactive approach to project coverage so they can concentrate on growing their portfolios instead of dealing with unexpected events.
The ask
Fun fact, Renewable Guard is one of my oldest clients! I originally built their site over 10 years ago when it was just owner Mike Cosgrave running the ship. Over time, the company has grown in size and reach, making it necessary to reevaluate its core goals, values, and vision. The site needed some love and the brand identity needed some polishing. We also wanted to business to stand up against some of the industry titans and reframe how we talk about the Renewable Guard approach to win high dollar contracts.
The Approach
Though brand design wasn’t included in the scope of this project, I wanted to start with Brand Strategy so that we could better understand where the company is not only coming from but where they’re going. Our strategy session was so helpful and productive that it not only helped me structure the design aesthetics and messaging for the website, but also helped internal team members improve their understanding of how to talk about Renewable Guard to prospects and position themselves as specialized experts in the renewable energy sector.
With the website, I wanted to create a polished and professional feel while also offering a reprieve from the boring mono-toned sites that permeate the insurance brokerage industry. Additionally, we wanted to emphasize their unique suite of solutions, which serves several industries within renewables.
The Result
The key to closing deals in this industry is building relationships, perfecting your pitch, and having the right numbers. However, before you get that meeting, the prospect wants proof that you know what you’re talking about, and they are heading straight to your website to get it. If you look through the refreshed Renewable Guard site, you’ll see that we’re providing just that!
We used headings like “Our Approach” and “How We’re Different” to position RG as the industry disruptor. Their concierge approach is evident throughout each page of the site and the narrative that they are well equipped to stand up to any competitor is backed up with each click.
