Website Maintenance: What is it and why is it important?
You have put in the time, energy, and money toward creating a site that not only represents you and your brand but also creates an online experience to tell your story and bring prospective customers to your inbox. Now you want to make sure that your beautiful new site stays as shiny and new as the day you launched it. This is where website maintenance comes in clutch. Most people don’t consider the importance of web maintenance until a feature breaks, they get spammed or their site speed starts to slow to a snail’s pace. It’s important to keep your site up to date and polished before it gets to these breaking points.
Most sites are composed of a core framework of files, layered with themes, plugins, content, and media. All of these components combine to create the visual representations and optimized functions that you experience while online. In most scenarios, each of these components have been developed by different entities, all working to make sure their element is regularly updated to reflect new software, change in security risks, and extended features. Keeping in mind that each piece of the puzzle is developed by a third party, it is the responsibility of each site’s owners and/or developers to ensure the components used on their site are all working harmoniously. It is for this reason that it is highly recommended to have an experienced web developer working to maintain your site so you don’t have to worry about the nuts and bolts that go into making sure your site is operating at peak performance.
Picture this-
Your business plans to capture new leads through a form enabled on your site. You’ve tested this workflow in your sales funnel and it’s proving to be quite successful, bringing in a steady flow of new clientele. But one day your form seems to have trouble loading. Future clients are not going to be patient waiting to fill out a form to engage with your sales team. What’s worse is that you may not notice the issue right away, thus losing an unknown number of possible leads.
All of this can be avoided through regular site checks and maintenance. Maintaining an optimal User Experience is important to each and every sale and that begins with a site that is up to date and fully optimized. Your site often acts as the first impression for many prospective customers, let’s ensure it’s a good one.
MKH Digital Maintenance Plans
What does it include:
- Monthly Personal Site Check
- Monthly WordPress Core, Plugin and Theme Updates
- Daily Database Backups
- Daily Theme, Plugin and Media Upload Backups
- Up to 1 hr/mo free “fix-its” in case of any issues directly related to core, theme or plugin updates