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June 23, 2021
By Katie Doyle
From Brand to Website
As you are building your brand and telling your story, you want to find the link that will connect you to your customer base and make them more likely to support you over your competitors.

How web designers turn your brand’s story into a visual delight –

We hear a lot about a brand’s story. It’s that juicy piece of your company’s ethos, your goals, and your why that connects you with your target audience. Why is it that you do what you do? What motivated you to build your business? How are you connecting with your customers? What do you stand for as a brand on a local, national or global scale?

As you are building your brand and telling your story, you want to find the link that will connect you to your customer base and make them more likely to support you over your competitors. Once you land on your beautiful new brand, you’re likely going to want to share the news. However, here’s the new hurdle: how do you do it in an authentic way that still looks shiny, engaging, and embodies what your business is all about? (Hint: it’s your website)

While brand developers often think in terms of the why web designers think in terms of the how. How do I want to convey this brand story in a manner that truly represents the brand but also caters to its customer base? How do I educate the public while keeping their attention? How will I add a special twist that makes this brand stand out over its competition?

The ‘How’

This ‘how’ I speak about is that strategic edge that keeps web design and development ever-changing and always interesting. The sheer number of brands at our fingertips today makes it more important than ever to choose a web designer who understands your ethos, goals, and why so that your first, second, or third interaction with a potential customer is consistent, compelling and captures the essence of you and your brand.

As a part of every MKH Digital onboarding experience, we ask questions that will help us gain a deeper understanding of what we’re building and why. We build each and every website with the intention of meeting our clients’ needs, and we take pride in addressing each and every piece of feedback with honesty, care, and responsiveness.

If you have a shiny new story to tell, hit us up to see if we’d be a good fit!

Schedule a call here

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