client
Doyle Custom Building
Services
brand strategy, branding, web design & development, brand enhancement
Doyle Custom Building is the go-to craftsman for custom cabinetry and millwork in the Bellingham area. Chris creates unforgettable pieces with meticulous attention to detail, from intricate joinery to hand-finished surfaces. Clients rely on his thoughtful design sense, durable construction, and personalized service from concept through installation. His workshop blends traditional techniques with modern precision, delivering timeless pieces tailored to each space.
The ask
I have worked with Chris over the years on branding and web work to help him reach his ideal clientele. As he has gained recognition and built a name for himself, his projects have grown larger and more complex. In turn, he needed to update his site to attract clients who value quality finished work and show off some of his exciting new projects.
The Approach
I wanted to build the site with design at its core. A big piece of the Doyle Custom Building experience is the design and consultation process. With DCB, clients receive a holistic experience from the initial meeting through design, 3D mockups, and photorealistic renderings, and installation. To give prospects a glimpse of what they’ll experience, I designed hand sketched illustrations of each cabinetry project on the site, along with a process page. This resulted in a clean, narrative homepage that guides visitors through the client journey from concept to completion. The design uses restrained typography, warm textures, and bespoke icons to mirror the craftsmanship, while case studies highlight measurable outcomes and client satisfaction.
The Result
The site feels both clean and high end, mirroring the brand’s vibe perfectly. The illustrations are used throughout the site with subtle animations to draw the user in and guide them through the pages with a sense of wonder. We also did a lot of work on SEO, Schema Markup and Google Business standings. Since launching the site Doyle has received a boost in contact inquiries and project bookings with some exciting new prospects on the horizon.
