branding, brand strategy, creative direction
The Forager brand is all about approachable luxury. The ambiance when you step inside the Forager dining room is all about elevated homey vibes, like your dream cabin dining area. When I hear the name “Forager” my mind goes straight to mushroom hunting so I decided to incorporate that straight into the brand pattern and iconography. The result is absolutely representative of a restaurant I would line up to get into!