branding, brand strategy, creative direction
The Sierra Stitch brand evokes a sense of fun and intrigue. You know that friend who’s inexplicably cool, who’s always showing you the best new bar or restaurant and has the fun new coat or boots? That friend is Sierra Stitch. I wanted to pull you into a world where this shop opens up new doorways to fun and adventure and where you’re sure to find the perfect item to gift yourself a little funky treasure. Utilizing dark and grainy imagery gives this brand a little grit while the fun and whimsical font choice soften the brand, making it more accessible and giving off a sense of balance.