SPADI CUSTOM HOMES
branding, brand strategy, creative direction, landing page design
Brett Spadi, the principal builder behind Spadi Custom Homes emphasizes that he builds homes for future generations. With the hand of a fine craftsman and the project management of a seasoned veteran, you can expect nothing but quality when working with this Tahoe area builder. The Spadi Custom Homes brand needed to reflect this fact and tell the story behind the company. The main logo mark features a block plane, a fine home-building tool used long ago before power tools were invented. Brett reflected on holding on to his grandfather’s block plane and hopes to display these old-world tools in an office one day. The final branding suite brings in that old-world feel with a modernized approach to attract the high-dollar clientele that flock to the area. Please enjoy the Spadi Cusom Homes brand!