Life as a small business owner moves fast and with time the mission, goals, and values around your business develop into a rich tapestry that can get overwhelming and hard to organize. Brand strategy is where we dive deep into these themes and create a cohesive story that communicates what your business is all about. This is where we lay the foundation that will go on to inform how we talk about your business, how we use design to communicate your culture, and how we use marketing to reach your goals. This step is often overlooked but I can’t stress enough how valuable it is.
My Signature Strategy process
With strategy-backed design, I will lead you through every step of the process so that you feel confident in the final product and so happy with the results.
We’ll start with a questionnaire to get the creative juices flowing and start putting ideas to paper. Here we’ll identify your target audience, brand mission, goals and so much more.
Live Strategy Session
Next, we’ll get into the nitty gritty in a 1-on-1 strategy session to really dive into the ethos of your business and how to best serve your dream customer.
I will then go on to develop an in-depth strategy guide that outlines every aspect of your brand strategy, complete with competitor analyses, brand archetypes, and target audience personas. You will walk away feeling confident in the clarity of your message and ready to build your brand.